Doosan Bears has signed an official sponsorship contract with global sports company Adidas.

Doosan announced its new brand identity (BI) and uniforms on the 13th, announcing the contract with Adidas.

The Doosan club said, "The full replacement of BI and uniform is the first time in 15 years since 2010."

Doosan emphasized the characteristics of its new BI as "fan first." The emblem expresses the "One Team Bears," in which clubs, their hometowns in Seoul, and fans dubbed the "strongest 10" are united on the infield diamond where strong team play is performed.메이저사이트

Logos, symbols, and mascots "Cheolwoongi" have also been refurbished in time for BI replacement.

Doosan said, "In February last year, we started replacing BI in partnership with American design company Rare Design," adding, "Rare Design has experience working on multiple MLB club BIs as well as the logo for the 75th anniversary of the NBA."

The uniform sponsor has also changed from Fila to Adidas. "The keyword of the new uniform is 'improvement of performance'. Both the fabric and emblem marking focused on lightening," Doosan said. "Adidas aims to improve performance by adopting sublimation transcription marking technology on top of functional fabrics."

A Doosan official said, "We decided that changes were needed to repay the fans' love. We put our will to innovate while preserving the Bears' DNA," adding, "We will do our best to further solidify cooperation with our new partner Adidas and develop together."